Copy

I’ve written copy for world-class brands resulting in +1.5 b social media impressions, 300+ m emails, and optimization processes at the agencies I’ve worked at like a/b tests and audience-specific copy segmentation. Sounds boring, but I'm into that kind of thing.

SUBJECT LINE

47 6 6d 65 73 20 77 69 74 68?

The line below is one of my favorites I’ve ever written and it didn’t contain a single word. It was for an Xbox newsletter featuring a game that had codes as a gameplay mechanic. Although the client was slightly uncomfortable with it, the line turned out to be the program’s best performing subject line. Ever. With an 800,000 person large audience, the line received about 80,000 more opens than normal.

 
 

MICROSOFT + RFP + FREELANCING

SOCIAL

From 56 global social ad campaigns for @Microsoft reaching over 1.5 billion people to RFPs to freelance clients, I’ve crafted copy across every placement known to human, and copywriting professional, kind.

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OUR NEW PLACE

I'm a paragraph. Click here to add your own text and edit me. Let your users get to know you.

 

XBOX + MICROSOFT

Digital

In a past life, I wrote the emails sent out to every Xbox player in the world. And Microsoft, Office 365, and Windows emails as well, but the Xbox ones were just the tiniest bit more creative.

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OUR NEW PLACE

I'm a paragraph. Click here to add your own text and edit me. Let your users get to know you.

Mid-form copy

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OUR NEW PLACE

I'm a paragraph. Click here to add your own text and edit me. Let your users get to know you.

Headlines 

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Game descriptions

 

GOOGLE RETAIL

SCRIPTS & CRM

After helping win this new business, I also created the subsequent programing from scratch including: influencer script copy, an entire new CRM program, a renewed SOW for 2021, and a sizzle reel for Google Retail leadership when our client tasked us with making it when the account's results were sizzle-reel worthy.

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Mailers

YOU MADE IT ALL THE WAY DOWN HERE?

You must like copy. Here’s something just for you. The time I wrote a hundred headlines for a car I liked, just for fun. (I do other things for fun too–promise.)

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