Content and copy (page is a WIP ... but aren't we all?)
Let's start with what I'm up to right now - I'm the hands-on creative lead of our Global Social Agency of Record account for Logitech across Logitech, Logitech EDU, Logitech Biz, and Logitech Gaming. You know - that mouse that's probably in your hand right now.
Now a spot from the pitch turning Ls, into something Legendary.
Games with Gold global newsletter
Breaking rules, and records
One of my favorite lines of copy wasn't even written in human. It was for an Xbox newsletter featuring a game that had codes as a gameplay mechanic so I wrote in hexadecimal code shattering our open rate record.
A first for 1000heads and our Google client, I pitched an interactive email concept highlighting the Pixel 6 Magic Eraser feature where objects would BLOCK the contents of the email. That didn't block our audience though—who "magically erased" each item from the email. It became our best performing email ever
"Our Windows emails need to be feature-first and unemotional" - Our Windows clients.
"We need to turn this emotionally driven US-only campaign you convinced us to try out into a global one after how succesful it was" - Also our Windows clients.
Microsoft +Snap RFP + Others
SOCIAL + Influencer
Over 1.5 billion social impressions later ...
Tap < & > to see some more social copy!
Video spots
(written & directed)
If we're being honest, my TV spot experience is a tad light. I'm currently trying to improve this weakness in an otherwise perfect book. I already started by producing and writing a video spot for a video game I like. Now, back to dishonesty.
Now for some spec from college. For the record yes my idea below was from before all the brands donated their Super Bowl budgets during the pandemic.
XBOX + MICROSOFT
Digital
In a past life, I wrote the emails sent out to every Xbox player in the world. And Microsoft, Office 365, and Windows emails as well, but the Xbox ones were just the tiniest bit more creative.
OUR NEW PLACE
I'm a paragraph. Click here to add your own text and edit me. Let your users get to know you.
Headlines
Body
GOOGLE RETAIL + Google Pixel
CRM
After helping win this new business, I executed it. Including: celeb influencer scripts, program concepts, creating the entirely new CRM program from scratch, and a renewed SOW for 2021 and 2022.
Email + Event + Influencer seeding copy
YOU MADE IT ALL THE WAY DOWN HERE?
You must like copy. Here’s something just for you. The time I wrote a hundred headlines for a car I liked, just for fun. (I do other things for fun too–promise). They even got featured on a weekly roundup on AgencySpy, if you're into that kinda thing.
