Riot Games
LEAGUE OF LEGENDS
Where do I begin. League of Legends is a gaming titan, with 7 million people tuning in to watch the Worlds 2024 final. Or maybe its show Arcane, that rose to become the number one show on Netflix in 60 countries. Or how about starting with how we got all of TikTok to lose their sh*t.
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Role: Retainer creative lead, social creative direction, plus ideation and copy support as needed
The Jayce PFP Wars
We noticed fans of Arcane were swapping out their profile pictures to declare their stance on Jayce’s actions in Season 2. In swift partnership with our legendary clients at Riot, the official League of Legends account joined in with a chaotic third option—a version that combined all three stances—and the internet collectively lost its mind.
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League's highest level of 7-day TikTok growth on record, garnering nearly 100,000 new followers in 7 days
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"League Official Account" became a suggested TikTok search term
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The official account got credited in Know Your Meme history
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The profile pictures were printed out and then attended opening night
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TIKTOK/ REELS
A shift in client priority toward short-form video and tiktok culture meant a shift in ours, expanding beyond our twitter and static centric workflow into bringing that same authenticity and trend-setting to TikTok and Reels.





I realized at an influencer event that the voice actress was in a corner of the room, alone about to try her champion for the first time in her life. Events can get hectic managing creators, and special moments can get overlooked.
I asked her for permission to film the moment, crouched by, and was able to be a part of the special moment of Aurora meeting Aurora.
INSTAGRAM IN-FEED
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Pushing the absolute boundaries of copy tone, kitten
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Routinely having our memes stolen by literal meme accounts which, plagiarism aside, speaks to the deep authenticity of our work
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Socializing iconic brand visuals for iconic performance including a 346k like in-feed post promoting the brand team's 2025 season launch cinematic that you should watch if you haven't
TWITTER / X
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Going even beyond those tonal boundaries we already pushed once by confronting the very premise of marketing: that you must at all times be positive about your brand
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This approach included League of Legend's fourth most liked tweet in its 15 year history (90k likes, 10k retweets), that acted like we didn't even know League of Legends was a game