top of page
Riot Games
TEAMFIGHT TACTICS
The smaller of the three Riot social audiences. But therefore smeechier. Navigating our agency's first year of social retainer for TFT meant finding our​​ oh-so-silly voice on social. In year one, we delivered the most engaged Twitter post of the year, the most viewed/engaged evergreen (non announce or cosmetic) TikTok ever, and most importantly random TFT Instagram user's lovelyinjuly's favorite tft content they've ever seen.
​
Role: Retainer creative lead and social creative direction
TIKTOK/ REELS
-
Through experimentation and social brand development in year one of our retainer, we've developed and uncovered tonal attributes and social approaches that make TFT distinct on social, and effective.
-
Our organic short form videos and TikToks have achieved new organic heights such as the top non-cosmetic/announce TikTok of all time. Speaking of ... Smeech take it away!
STATIC
bottom of page