After we won the global agency of record pitch against 8 other agencies, I became the hands-on creative lead of 1000heads' Global Social Agency of Record account and retainers across Logitech, Logitech EDU, Logitech Biz, and Logitech Gaming. You know - that mouse that's probably in your hand right now. 

​

Role: Social AOR creative lead across multiple retainers, social creative direction, plus ideation and copy support as needed​​

​

• Retooled our creative capabilities on the account for short-form video through new creative cultural processes, creative direction, trend-spotting, and more. 

• Logitech's top organic, static Instagram post ever (non-giveaway)

• Across master brand, spearheaded a tonal overhaul to better connect with a growing gen z audience from bios to copy to concepts

• Developed two original content styles:

  • Socialized brand assets - Pulling from archival brand assets and reimagining them as organic social content ​

  • Hypersocial cutdowns - Inspired by car culture on social, bringing car edits to the world of computer peripherals 

• Across the brand portfolio, we served a wide array of B2C and B2B audiences including gamers, gen z, teachers, educators, IT decision makers, business leaders, and streamers. This required a stratified approach depending on audience, channel, and brand. There was one single unifying force behind it all: make good content.