LOGITECH
After we won the global agency of record pitch against 8 other agencies, I became the hands-on creative lead of 1000heads' Global Social Agency of Record account and retainers across Logitech, Logitech EDU, Logitech Biz, and Logitech Gaming. You know - that mouse that's probably in your hand right now.
Role: Social AOR creative lead across multiple retainers, social creative direction, plus ideation and copy support as needed
-
Retooled our creative capabilities on the account for short-form video through new creative cultural processes, direction, and trend spotting.
-
Logitech's top organic, static Instagram post ever (non-giveaway)
-
Spearheaded a global tone overhaul to better connect with a growing gen z audience from bios to copy to concepts
-
Developed two original content styles:
-
Socialized brand assets - Pulling from archival brand assets and reimagining them as organic social content
-
Hypersocial cutdowns - Inspired by car culture on social, bringing car edits to the world of computer peripherals
-
-
Across the brand portfolio, we served a wide array of B2C and B2B audiences including gamers, gen z, teachers, educators, IT decision makers, business leaders, and streamers. This required a stratified approach depending on audience, channel, and brand. There was one single unifying force behind it all: make good content.
B2C - LOGITECH and LOGITECH G
B2B - LOGITECH EDU, LOGITECH BIZ
Logitech isn't just the premiere consumer peripheral brand, but B2B as well. Creating content for our two B2B clients meant instilling our approach with the same creative energy across our consumer verticals while understanding the nuances and motivations of business decision makers and product KSPs (key selling points, sometimes known as key spooky points).