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Riot Games
Riftbound
Riot was bound for a brand new IP and their first physical game ever: Riftbound. So were we. With a blank canvas, together with clients, we set out to define who we are on social ... and what decks we'd be building.
Role: Retainer creative lead, social creative direction, strategy, copywriting and ideation
Launch ideas
As a totally new IP, Riftbound often had something big to say on social. As part of our organic content calendar, we proactively pitched launch ideas that rose to the occasion and met the moment.
A cross platform countdown brought the hype for launch day (as did our bourgeoning player base)
Every single person who stopped by our Twitter was greeted by a pinned custom banner thread that educated players about Riftbound's Legend units ... and their new profile banners.
Finding our voice & helping our audience find theirs
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